My Science Journey is a STEM education initiative focused on making science learning accessible, engaging, and culturally relevant for young learners. The brand already had an established presence and a strong educational mission, but the founder wanted to evolve the identity and communications to better reflect the platform’s growth, maturity, and long-term vision.

We worked together through a collaborative rebrand process—refreshing the logo, clarifying the brand voice, and creating a cohesive look and feel across platforms while preserving the heart of what already existed.

The founder came into the process with a clear vision and early traction, but three key gaps were holding the brand back from its next growth phase:

• A logo and visual identity that no longer reflected the platform’s maturity and future direction

• An undefined brand voice and storytelling framework

• Inconsistent branding across platforms, making the brand feel fragmented and less professional

The challenge wasn’t reinvention; it was evolution: strengthening what was already working while building a more cohesive, future-ready brand system.

We began with a collaborative brand discovery process to clarify the organization’s purpose, audience, and long-term goals.

Together, we:

• Audited the existing brand to identify what to keep, refine, and evolve

• Clarified brand positioning and future direction

• Co-developed a brand voice and messaging framework

• Defined narrative pillars and tone of voice

• Established visual direction for the refreshed identity

• Designed a cohesive branding system for digital platforms

The strategy centered on co-creating a brand that felt more professional, youth-centered, and future-ready, while staying true to the founder’s original vision and educational mission.

I translated our shared strategy into a cohesive rebrand and communications system, working closely with the founder at every stage of the process.

This included:

• Leading the logo refresh and visual identity evolution

• Refining brand colors, typography, and visual style

• Developing a brand voice guide and storytelling framework

• Creating digital branding templates for social media and web

• Aligning messaging and visuals across platforms

• Shaping content guidelines to support long-term consistency

Throughout the process, I acted as a strategic partner and creative integrator—facilitating feedback, managing iterations, and ensuring that every asset reflected both the brand’s evolving identity and the founder’s long-term goals.

The rebrand resulted in a stronger, more cohesive brand presence that positioned My Science Journey for its next growth phase.

Key outcomes included:

• A refreshed logo and visual identity aligned with the brand’s maturity

• A clearly defined brand voice and storytelling framework

• Consistent branding across digital platforms

• Improved credibility with learners, parents, and potential partners

• A scalable brand system to support future programs and partnerships

Most importantly, the client walked away with not just new visuals, but a clearer sense of their brand’s voice, positioning, and long-term communications direction.