Green Skills Gambia is a youth-focused sustainability initiative designed to equip young people with practical skills in environmental stewardship, climate action, and green entrepreneurship.

The organization had a strong mission and grassroots credibility but needed a clearer brand identity and public-facing communications strategy to support partnerships, funding opportunities, and long-term growth.

We worked together through a collaborative brand refresh process—clarifying Green Skills Gambia’s positioning, refining its visual identity, and building a cohesive communications system that reflected both its environmental mission and its youth-centered impact.

When we began working together, Green Skills Gambia faced a few core challenges:

• A mission-driven initiative without a clearly defined brand identity

• Inconsistent messaging across platforms and materials

• Limited visual cohesion in logos, colors, and layouts

• Difficulty communicating impact in a way that resonated with partners and funders

• No structured communications system to support long-term growth

The challenge wasn’t about intent or impact—it was about clarity, credibility, and consistency.

We began with a collaborative discovery process to clarify the initiative’s purpose, audience, and long-term vision.

Together, we:

• Clarified Green Skills Gambia’s brand positioning and value proposition

• Defined a brand voice and messaging framework aligned with sustainability and youth empowerment

• Identified core audience segments (youth participants, donors, partners, community organizations)

• Refined narrative pillars around climate action, skills development, and community impact

• Established visual direction for the refreshed identity

• Designed a communications strategy to support partnerships, funding, and program growth

The strategy centered on evolving the brand, not reinventing it—strengthening what already existed while building a future-ready communication system.

I translated our shared strategy into a cohesive brand refresh and communications foundation, working closely with the Green Skills Gambia team throughout the process.

This included:

• Refining the logo and visual identity

• Defining brand colors, typography, and visual style

• Developing a brand voice guide and messaging framework

• Creating branded templates for digital and print materials

• Aligning messaging and visuals across platforms

• Structuring communications assets for donor and partner engagement

• Supporting storytelling for programs, workshops, and community initiatives

• Coordinating creative assets to ensure consistency and quality

Throughout the process, I acted as a strategic partner and creative integrator, facilitating feedback, managing iterations, and ensuring that every asset reflected both the initiative’s grassroots authenticity and its long-term growth goals.

The brand refresh resulted in a stronger, more cohesive public presence for Green Skills Gambia.

Key outcomes included:

• A clearer brand identity aligned with the organization’s mission

• Consistent messaging and visuals across platforms

• Improved credibility with partners and funders

• Stronger storytelling around program impact

• Enhanced visibility within sustainability and youth development spaces

• A scalable communications system to support future programs and partnerships

Most importantly, Green Skills Gambia walked away with not just new visuals but also a communication foundation that could support long-term growth, funding opportunities, and deeper community engagement.