Reliance Foundation

Development & Philanthropy Organization

Role: Development Communications Consultant

  • Reliance Foundation is India’s largest philanthropic foundation, leading large-scale social impact initiatives across education, health, sports development, rural livelihoods, and community development.

    I spent three months in India as a Communications Intern within the Foundation’s communications department, working closely with cross-functional teams to strengthen donor-facing storytelling, digital communications, and institutional brand presence during a key phase of organizational growth.

    Rather than operating as a purely administrative intern, I was embedded within the communications team and contributed directly to high-impact projects, including a major website revamp, donor communications, and impact storytelling initiatives.

  • During my internship, Reliance Foundation was undergoing a communications refresh to better reflect the scale, impact, and professionalism of its work.

    Key challenges included:

    • An outdated website that no longer reflected the Foundation’s maturity and program breadth

    • Web content that lacked clarity, narrative flow, and accessibility for international audiences

    • Donor materials that needed stronger storytelling and visual consistency

    • Dense program information that required clearer, more engaging presentation

    • A growing need to communicate credibility, transparency, and long-term vision to funders and partners

    The challenge wasn’t about the quality of the Foundation’s work on the ground—it was about how that work was being communicated to a global donor and stakeholder audience.

  • Working collaboratively with the communications and program teams, we developed a content and communications strategy to modernize the Foundation’s digital and donor-facing presence.

    Together, we:

    • Clarified key narrative themes around impact, sustainability, and community outcomes

    • Reviewed existing website content to identify what should be retained, refined, or rewritten

    • Designed a clearer storytelling structure for the revamped website

    • Aligned tone of voice to reflect professionalism, trust, and accessibility

    • Defined content frameworks for donor communications and digital materials

    • Identified priority audiences, including international donors, institutional partners, and community stakeholders

    The strategy centered on making impact visible and understandable while preserving institutional credibility and donor confidence.

  • I translated our shared strategy into a cohesive set of donor-facing and digital communications assets, working closely with the Reliance Foundation team throughout my internship.

    This included:

    • Copywriting and editing website content as part of a major website revamp

    • Restructuring program pages to improve clarity, narrative flow, and user experience

    • Producing a professionally structured annual report

    • Designing digital brochures for donor and partner engagement

    • Writing and refining donor communications and impact narratives

    • Applying consistent branding and visual storytelling principles

    • Structuring dense program information into accessible, human-centered narratives

    • Managing review and feedback cycles to align with leadership priorities

    • Supporting cross-functional collaboration between communications, design, and program teams

    Throughout the process, I acted as a strategic partner and communications integrator—facilitating feedback, managing iterations, and ensuring that every asset reflected both the Foundation’s impact work and its long-term institutional goals.

  • The communications refresh strengthened Reliance Foundation’s clarity, credibility, and donor engagement across digital and institutional touchpoints.

    Key outcomes included:

    • A revamped website with clearer, more accessible content

    • Improved storytelling around program outcomes and community impact

    • Stronger brand consistency across digital and donor-facing materials

    • A polished annual report for donor and stakeholder communications

    • Professionally designed digital brochures to support fundraising and partnerships

    Most importantly, the Foundation walked away with not just new documents, but a communications foundation that could support long-term fundraising, partnerships, and institutional growth.

Explore the Brand
Previous
Previous

Ed Technical Podcast

Next
Next

Bantare Group